WikiBooks presents: Getting started as an entrepreneur
Getting Started as an Entrepreneur is a brief introduction to the basics of starting your own technology-driven business. Written in concise, simple language, the book is a quick read that you can absorb in a couple of hours.
The book emphasizes both traditional and social entrepreneurship as exciting paths for start-up entrepreneurs. With inspiring profiles of entrepreneurs whose work provides models of creative thinking and ideas that make a difference in the world, this book will help you follow your entrepreneurial passion!
Opportunity
- Entrepreneurship Is
- Defining the Opportunity
- Social Entrepreneurship
- Why Be a Social Entrepreneur
- The Idea Factory
- Evaluate Your Idea
- Your Intellectual Property
- Profile: A Sense of Success
- Profile: Ideas on Wheels
Market
- Identifying Your Customers
- Evaluating the Market
- Reaching the Customer
- Start Spreading the News
- Show Me the Numbers
- The Competition
- Profile: Cleaning Up
- Profile: Marketing to the Poor
Team
- Teams Make It Happen
- The Layers of a Team
- Building a Healthy Team
- Networking
- Incubators
- Profile: Choosing Team Players
- Profile: The Right Team
Plan
- Business Plans
- Tips & Tricks
- Business Models
- Measuring Your Success
- Presenting Your Plan
- Licensing as Part of the Plan
- Profile: Innovation in the Bag
- Profile: Open to Learn
Company
- Getting Started
- What Makes it a Company
- Nuts and Bolts of Company Formation
- For Profit or Not
- Legal Structures
- Profile: A Failure Success Story
- Profile: Chemical Attraction
Money
- Bootstrapping
- Finding the Money
- Debt and Equity
- Your Equity Circle
- Pieces of the Pie
- Social Money
- Profile: Waiting a While
- Profile: Student-Run, Their Way
Innovator & CEO