Blogging has died. Bloggers were, of course, super disapointed that people now only read content inside ChatGPT, Perplexity, Claude. They no longer go to the blogger’s blog. The blogger doesn’t sell ads that way. The blogger can’t do affiliate marketing that way. The blogger can’t sell their courses or informational products that way.
However, it’s soon coming back, because of GEO.
Companies and people will soon figure out they can’t get any visibility online without GEO. For GEO to work, everyone needs their own blog (entity data + Freshness signals + lived experience and EEAT) and they also need to appear on many other blogs.
So bloggers will soon sell positioning inside their blogs and blogging will make a huge comeback.
Innovator & CEO