Best Growth Hacks Ever?

  • The Princess Hack

-> creates great opportunities for Sales, Account Management and Customer Success

  • Kill a Feature

-> this one has been monumental for the development, trimming, health and adoption of different versions of Squirrly SEO over the years, and the reason we have so many passionate users.

Florin Muresan
Innovator & CEO
Everything In Life Is Touched by Digital Magic. I brought Digital Magic Into The World Through 29 Products I’ve Built and Sold World-Wide

The Frameworks you need to know about

Absolutely — here’s a powerful list of 30+ startup frameworks, models, and canvases that every entrepreneur should be familiar with. These have been used across Silicon Valley, Lean Startup circles, startup accelerators like Y Combinator, and corporate innovation labs:


Strategy & Business Modeling

  1. Business Model Canvas – by Alex Osterwalder; visualizes how a business creates, delivers, and captures value.
  2. Lean Canvas – by Ash Maurya; a startup-focused version of the Business Model Canvas.
  3. Value Proposition Canvas – helps align your product with customer needs and pain points.
  4. Blue Ocean Strategy Canvas – helps identify uncontested market space.
  5. SWOT Analysis – strengths, weaknesses, opportunities, and threats.
  6. Porter’s Five Forces – analyzes industry competitiveness and profitability.
  7. PESTLE Analysis – evaluates external macro-environmental factors.
  8. TAM, SAM, SOM Model – for estimating market size.
  9. McKinsey 7S Framework – for organizational alignment and design.
  10. VRIO Framework – assesses a startup’s internal resources and capabilities.

Growth, Metrics, and Scaling

  1. Pirate Metrics (AARRR) – by Dave McClure; Acquisition, Activation, Retention, Referral, Revenue.
  2. North Star Metric Framework – identifies one key metric that drives growth.
  3. Growth Loops – focusing on self-sustaining loops instead of funnels.
  4. Cohort Analysis – tracks behavior and retention over time.
  5. KANO Model – for prioritizing features based on customer delight.
  6. Innovation Accounting (Lean Startup) – metrics to evaluate hypotheses and progress.
  7. Jobs-To-Be-Done (JTBD) – understanding customer motivation in context.

Validation & Experimentation

  1. Lean Startup Methodology – by Eric Ries; build-measure-learn feedback loop.
  2. Design Thinking – empathize, define, ideate, prototype, test.
  3. Customer Development Framework – by Steve Blank; get out of the building to validate.
  4. Validation Board – by Lean Startup Machine; map out assumptions and tests.
  5. Experiment Map – helps structure startup experiments.
  6. Pretotyping vs Prototyping – test if you should build it before building it.

Positioning, Marketing & Go-to-Market

  1. Product-Market Fit Pyramid – by Dan Olsen; structured way to reach PMF.
  2. The Four Fits Framework – by Brian Balfour: market-product, product-channel, channel-model, model-market.
  3. Startup Funnel (Problem/Solution → MVP → PMF → GTM → Scale) – the classic product-stage progression.
  4. Hooked Model – by Nir Eyal; how to build habit-forming products.
  5. StoryBrand Framework – by Donald Miller; clarify messaging using narrative.
  6. Positioning Canvas (April Dunford) – framework for category positioning.

Team, Operations & Execution

  1. Team Canvas – align roles, goals, and values within the team.
  2. RACI Matrix – defines roles in decision-making (Responsible, Accountable, Consulted, Informed).
  3. Objectives and Key Results (OKRs) – goal-setting system to focus execution.
  4. Eisenhower Matrix – prioritize tasks based on urgency and importance.
  5. Gantt Charts / Roadmapping Frameworks – timelines and execution planning.

Funding & Pitching

  1. Pitch Deck Structure (Guy Kawasaki’s 10/20/30 Rule) – 10 slides, 20 minutes, 30-point font.
  2. VC Due Diligence Checklist – framework for preparing investment readiness.
  3. Startup Financial Model Canvas – estimate startup economics (LTV, CAC, churn, burn rate).
  4. Investor Readiness Framework – stages of traction, proof, and investor fit.
Florin Muresan
Innovator & CEO
Everything In Life Is Touched by Digital Magic. I brought Digital Magic Into The World Through 29 Products I’ve Built and Sold World-Wide

Florin Muresan List of 100 Customer Development Questions

SECTION 1: Background and Demographics (10 Questions)

  1. Can you tell me a bit about your business?
  2. What’s your job title?
  3. What does a typical day look like for you?
  4. What tools or software do you currently use daily?
  5. How big is your team?
  6. Who makes the final decisions when buying tools?
  7. What does your tech stack currently look like?
  8. What is your annual revenue (if applicable)?
  9. How long have you been in business?
  10. What industry are you in?

SECTION 2: Current Situation & Workflows (10 Questions)

  1. What are your main responsibilities?
  2. How do you currently handle [problem area]?
  3. What does your current process for [X] look like?
  4. What are your goals for this year?
  5. What metrics are you tracking regularly?
  6. What does success look like for your team?
  7. How are you tracking that success today?
  8. What’s the most manual task you do repeatedly?
  9. What part of your workflow frustrates you the most?
  10. Are there any parts of your job you wish you could automate?

SECTION 3: Pain Points & Challenges (15 Questions)

  1. What’s the biggest challenge you face right now?
  2. What keeps you up at night?
  3. What’s a recent frustration you’ve had at work?
  4. If you could wave a magic wand and solve one problem, what would it be?
  5. What takes the most time in your daily routine?
  6. Where do things often go wrong in your process?
  7. What causes delays in your workflow?
  8. What are you doing to try to solve this problem right now?
  9. How much is this problem costing your business?
  10. Why hasn’t this problem been solved already?
  11. What happens if this problem doesn’t get fixed?
  12. How do you feel when this issue occurs?
  13. What’s the root cause of the issue, in your opinion?
  14. How many people are affected by this challenge?
  15. How urgent is it for you to solve this?

SECTION 4: Solutions and Tools (10 Questions)

  1. What have you tried in the past to fix this?
  2. Which tools or software have you used?
  3. What worked? What didn’t?
  4. Why did you stop using that tool?
  5. What are you currently using to solve this problem?
  6. On a scale from 1–10, how satisfied are you with your current solution?
  7. What’s missing from your current setup?
  8. What would make your life easier?
  9. What’s your dream solution look like?
  10. If you could design the perfect product, what would it do?

SECTION 5: Buying Behavior and Decision-Making (15 Questions)

  1. How do you usually discover new tools or products?
  2. Do you prefer SaaS products or services?
  3. What’s your typical budget for a solution like this?
  4. Who else is involved in the buying process?
  5. What are the steps you go through when buying software?
  6. What makes you decide to switch tools?
  7. What’s a dealbreaker when considering a new solution?
  8. What makes you trust a new company or product?
  9. How long does it take you to decide on a new purchase?
  10. What information do you look for before buying?
  11. Do you usually need a demo or free trial first?
  12. What would make you upgrade from a free to a paid version?
  13. What kind of results would justify paying for a new product?
  14. Do you prefer monthly or annual billing?
  15. Are there any objections you typically have before buying?

SECTION 6: Language, Emotions & Messaging (10 Questions)

  1. What words would you use to describe this problem?
  2. How would you describe this issue to your team?
  3. What’s the #1 frustration you want to scream about?
  4. What would you type into Google to find a solution?
  5. How do you explain this challenge to others?
  6. What’s your boss’s biggest concern?
  7. What would be a headline that grabs your attention?
  8. Which terms or phrases annoy you in marketing?
  9. What emotional reaction do you have to [problem]?
  10. What would you post on LinkedIn if this problem was solved?

SECTION 7: Product Fit and Features (10 Questions)

  1. If we could build a solution that solves this, would you use it?
  2. What features would you expect?
  3. What’s the #1 thing the product must have?
  4. What would make you stop using our product?
  5. If you could design the first version, what would it include?
  6. Would you want integrations with [tools]?
  7. How important is ease of use for you?
  8. Would a mobile app version matter?
  9. Would you be willing to test an early version?
  10. What’s one killer feature that would make this a no-brainer?

SECTION 8: Validation & Willingness (10 Questions)

  1. Would you pay for a solution like this?
  2. If so, how much?
  3. If I built this, can I follow up with you for feedback?
  4. Would you introduce me to someone else with this problem?
  5. Would your company budget for this?
  6. Would you commit to being a beta user?
  7. Are you open to being a case study if this works for you?
  8. Have you paid for a similar product before?
  9. What’s your timeline for solving this?
  10. What would stop you from trying something new?

SECTION 9: Learning from the Past (10 Questions)

  1. What’s the best SaaS tool you’ve used recently and why?
  2. What’s the worst product experience you’ve had?
  3. What’s a product you’ve recommended to friends?
  4. What made you cancel a subscription recently?
  5. What feature did you love but couldn’t find anywhere else?
  6. What’s a trend you’re seeing in your industry?
  7. What’s something you used to do manually but now automate?
  8. What are the top 3 tools you couldn’t live without?
  9. Who do you follow for advice on tools/products?
  10. What lessons have you learned from past product purchases?
Florin Muresan
Innovator & CEO
Everything In Life Is Touched by Digital Magic. I brought Digital Magic Into The World Through 29 Products I’ve Built and Sold World-Wide

Ads in NewsLetters

Two years after the New York Times wondered if we were “past peak newsletter,” the category continues to grow—and newsletter writers are getting more tools to bring eager advertisers on board.

Late last week, Beehiiv, a newsletter platform for creators, introduced a new tool that will let its users manage relationships with advertisers, giving newsletter creators the ability to insert ads directly into their newsletters, set rate cards, coordinate inventory, and send invoices.

The tool, called Direct Sponsorships, will allow publishers to sell their own inventory, Tyler Denk, Beehiiv’s co-founder and CEO, told Marketing Brew, and costs $10 for every ad placement. Denk said the tools are aimed at giving creators additional revenue options beyond subscriptions, which many do using platforms like Substack, a Beehiiv rival.

The tool is the latest new option to roll out in the big business of newsletters.

Advertisers have begun to embrace newsletters on Substack, which said last week that it had surpassed 5 million paid subscriptions, with one marketing exec previously telling Marketing Brew that newsletters are an attractive place since social media platforms have “become overloaded.” According to a Morning Brew Inc. survey of marketing industry decision-makers conducted in January, 51% said email marketing was an investment priority in 2025.

It hasn’t been seamless, especially for newsletters that don’t have the backing of a sales team. In January, the Wall Street Journal reported that some newsletter creators have finalized deals with Venmo and managed partnerships through Google Docs as they navigate ad-hoc advertising arrangements.

Beehiiv’s Direct Sponsorship tool aims to change that for its slate of creators.

“More people can make money by putting an ad that is relevant to their audience in their newsletter than charging $5, $10, $20 per month for their content,” Denk said. “It takes very differentiated content to be able to charge for it.”

Florin Muresan
Innovator & CEO
Everything In Life Is Touched by Digital Magic. I brought Digital Magic Into The World Through 29 Products I’ve Built and Sold World-Wide

HammerFall Band Member’s Thoughts on their Album

  • Drummer Anders Johansson knew No Sacrifice, No Victory was an important record as it was the first since their debut Glory to the Brave (1997) without the guitarist Stefan Elmgren. But Johansson is confident and explains every song in his own words:[7]

*“Any Means Necessary”:

It takes place in the twisted mind of a killer that is on the edge, ticking like a time bomb, 24/7. He sees himself not only as the judge and juror but also as an executor sent from God. It’s our first single for this album. It’s a mid tempo, sing along-type of song.

  • “Life Is Now”:

A song about life on the road and the importance about living your life here and now. A triplet feel. It’s swinging. My personal favourite. It’s interesting and not typical HammerFall. Joacim does a great job here.

  • “Punish and Enslave”:

A chicken race where the outcome will settle the future of the world. A personal favourite, too. Priest-Accept style. A rocker.

  • “Legion”:

After giving in to the three temptations, the same temptations that Satan brought to Eve in the Garden of Eden, a man gets possessed by a legion of demons. He is bound to bring destruction and death to this world unless he finds a way to fight the demons and send them back to Hell. A typical HammerFall-song with Double bass and power metal.

  • “Between Two Worlds”:

It’s about a person caught between two worlds, in desperate need of change. A heavy dark ballad and many people’s favourite. The organ is played by Jens, my brother, Johansson. The organ was recorded in Timo Kotipelto’s kitchen.

  • “Hallowed Be My Name”:

Banned for something he did not do and cursed for his beliefs, Hector is now bound to walk the earth forever. He finds shelter in the dark night and asks for guidance from the sun and the moon. One thing is clear to him: that no matter what they do they can’t take away his true identity and name. A heavy mid tempo song.

  • “No Sacrifice, No Victory”:

A song about staying true to yourself while fighting for your beliefs. No matter what happens you should sacrifice your own life rather than fighting dirty and losing your pride and glory. A typical trademark HammerFall song in mid trempo.

  • “Bring the Hammer Down”:

A song about the Heavy Metal genre’s rise, fall and powerful return. It also describes the spirit inside every metal fan standing united under one flag and one nation. Stefan and Joacim did this one. A heavy double bass.

  • “One of a Kind”:

A story about a handful of brave men that dared to stand up and defend their cursed nation. It’s never too late to try and make a change. Faster than we ever recorded. Co-written by Jesper Strömblad from In Flames.

Florin Muresan
Innovator & CEO
Everything In Life Is Touched by Digital Magic. I brought Digital Magic Into The World Through 29 Products I’ve Built and Sold World-Wide

Travel Plans 2025

  • Bran and Magura 😀 — yaay, it was awesome.
  • Slovenia — may
  • Paris — june
  • Wien, Big Time Rush — nov
Florin Muresan
Innovator & CEO
Everything In Life Is Touched by Digital Magic. I brought Digital Magic Into The World Through 29 Products I’ve Built and Sold World-Wide

Bottles and Jars

^^ actually, I had doubled that ordered. So probably 36 pieces then

Florin Muresan
Innovator & CEO
Everything In Life Is Touched by Digital Magic. I brought Digital Magic Into The World Through 29 Products I’ve Built and Sold World-Wide