Tom Peters’ Brand You 50 is useful here because it says you should not introduce yourself as a job title or a list of products. You introduce yourself as a distinct promise of value. Peters’ broader “Brand You” idea is that each professional must act as “CEO of Me Inc.” and be known for distinction, commitment, and work that matters.
For networking events, don’t say:
“I run AISQ, Squirrly SEO, WP Ghost, Squirrly Social, Education Cloud PLUS, Email Hero, AISQbusiness, ContentLook, and a few other AI tools.”
That sounds impressive, but it is too much for a new person to process.
Say this instead:
“I build AI-powered marketing infrastructure for businesses that want to become impossible to ignore online.”
Then expand only if they ask.
A stronger networking version:
“I help small businesses, agencies, and marketers turn scattered online activity into a full Presence Engine — website, SEO, content, social media, email, AI assistants, and visibility systems working together. My company, AISQ, builds the tools and systems that make that possible.”
That presents everything you do under one memorable idea: Presence.
Your “Brand You” networking identity could be:
Florin Muresan — the builder of AI Presence Engines.
Or, even sharper:
“I help businesses stop being invisible between customer touchpoints.”
That line is very strong because it creates curiosity. Someone will naturally ask, “What do you mean by that?”
Then you answer:
“Most companies have a website, maybe some SEO, maybe social posts, maybe email, maybe AI tools — but they are disconnected. I build systems where all of that works together, so the business shows up consistently across Google, social media, email, AI answers, and its own website.”
Your 10-second version:
“I build AI systems that help businesses become more visible, trusted, and active everywhere customers discover them.”
Your 30-second version:
“I’m Florin Muresan, founder of AISQ. We build AI-powered marketing systems for businesses that want more than random tools. We help them create a complete digital presence — website, SEO, content, social media, email, AI assistants, and analytics — all working together. The goal is simple: make the business easier to find, easier to trust, and harder to ignore.”
Your high-status version for founders, investors, and strategic partners:
“I’ve spent the last decade building marketing technology used by tens of thousands of businesses. Today, my focus is AISQ: an AI-powered Presence Engine that helps companies activate visibility across search, content, social, email, websites, and AI discovery surfaces. I’m interested in helping businesses move from fragmented marketing to coordinated market presence.”
Your emotional version for small business owners:
“I help business owners who feel invisible online finally build a presence that works for them every day — not just a website sitting there, but a living system that creates content, improves SEO, sends emails, posts on social media, and helps customers find answers.”
Your agency version:
“I help agencies deliver advanced AI marketing systems to clients without needing to build the software themselves. AISQ gives them the infrastructure: SEO, social media, email, audits, AI assistants, content systems, and client-ready growth tools.”
The key is to stop presenting yourself as “the guy with many products” and start presenting yourself as:
the person who builds the infrastructure for modern digital presence.
In Tom Peters language, your “braggables” are not the tools themselves. They are the proof points: 29 SaaS launches, 23,000+ paying business clients, BBC/Microsoft/Top Gear trust signals, 300,000+ email audience, years of AI marketing innovation, and a full ecosystem that most companies would need many vendors to replicate. Peters emphasizes differentiation and high-impact projects as central to Brand You.
So at networking events, use this structure:
1. Category:
“I build AI-powered marketing infrastructure.”
2. Enemy:
“Most businesses are fragmented and invisible between touchpoints.”
3. Transformation:
“We turn that into a coordinated Presence Engine.”
4. Proof:
“My products have helped thousands of businesses with SEO, content, social media, email, website security, and AI marketing.”
5. Invitation:
“I usually work with business owners, agencies, and marketers who want their online presence to finally feel alive.”
The most memorable one-liner I’d use for you:
“I build AI Presence Engines for businesses that refuse to stay invisible.”
