This page ranks, but AI doesn’t recommend the business.
A page can rank in Google and still fail as an AI recommendation candidate.
ChatGPT needs to find a page ranking in top 10 on Bing… but that is only part of RETRIEVAL… the bare minimum to have the page “found” by ChatGPT.
Out of 10 pages that ChatGPT finds, ChatGPT needs to decide if it’s going to recommend that page.
You do the RETRIEVAL part through great SEO, focus pages, web authority, EEAT, etc. Great holistic SEO will get you there.
So, without SEO you don’t even have a chance. Sometimes, you might do only with Social Media (especially by doing good entity and freshness signals — we’ve done this for clients). But generally, and for the long-term, you’ll need SEO + Social Media.
But Retrieval alone is not enough to PUSH YOU into the recommendations.
Writing well enough for GEO does the rest of the work.
- freshness
- entities
- EEAT (especially lived experience and proof of expertise)
- clear formatting
- the TLDR made in the beginning of the article!
- comparisons, pros and cons and everything else that can signal it’s a great fit (fitness) for what the client was asking ChatGPT about)
