the “Start with WHY” types of pages on the internet will completely fail at marketing over the next two years.
For AEO / GEO content needs to start with a TLDR that has many descriptions and entities. Otherwise, ChatGPT, Perplexity, Claude, Google AI Mode won’t recommend you!
Why,
What,
How.
was the old framework many adopted.
Now it’s
TLDR (entity-driven)
Fitness signals – compare and explain why this’d be the best solution for certain someones (ICPs) + give enough reasons to ChatGPT to make the recommendations.
Innovator & CEO