Best Growth Hacks Ever?

  • The Princess Hack

-> creates great opportunities for Sales, Account Management and Customer Success

  • Kill a Feature

-> this one has been monumental for the development, trimming, health and adoption of different versions of Squirrly SEO over the years, and the reason we have so many passionate users.

Florin Muresan
Innovator & CEO
Everything In Life Is Touched by Digital Magic. I brought Digital Magic Into The World Through 29 Products I’ve Built and Sold World-Wide

The Frameworks you need to know about

Absolutely — here’s a powerful list of 30+ startup frameworks, models, and canvases that every entrepreneur should be familiar with. These have been used across Silicon Valley, Lean Startup circles, startup accelerators like Y Combinator, and corporate innovation labs:


Strategy & Business Modeling

  1. Business Model Canvas – by Alex Osterwalder; visualizes how a business creates, delivers, and captures value.
  2. Lean Canvas – by Ash Maurya; a startup-focused version of the Business Model Canvas.
  3. Value Proposition Canvas – helps align your product with customer needs and pain points.
  4. Blue Ocean Strategy Canvas – helps identify uncontested market space.
  5. SWOT Analysis – strengths, weaknesses, opportunities, and threats.
  6. Porter’s Five Forces – analyzes industry competitiveness and profitability.
  7. PESTLE Analysis – evaluates external macro-environmental factors.
  8. TAM, SAM, SOM Model – for estimating market size.
  9. McKinsey 7S Framework – for organizational alignment and design.
  10. VRIO Framework – assesses a startup’s internal resources and capabilities.

Growth, Metrics, and Scaling

  1. Pirate Metrics (AARRR) – by Dave McClure; Acquisition, Activation, Retention, Referral, Revenue.
  2. North Star Metric Framework – identifies one key metric that drives growth.
  3. Growth Loops – focusing on self-sustaining loops instead of funnels.
  4. Cohort Analysis – tracks behavior and retention over time.
  5. KANO Model – for prioritizing features based on customer delight.
  6. Innovation Accounting (Lean Startup) – metrics to evaluate hypotheses and progress.
  7. Jobs-To-Be-Done (JTBD) – understanding customer motivation in context.

Validation & Experimentation

  1. Lean Startup Methodology – by Eric Ries; build-measure-learn feedback loop.
  2. Design Thinking – empathize, define, ideate, prototype, test.
  3. Customer Development Framework – by Steve Blank; get out of the building to validate.
  4. Validation Board – by Lean Startup Machine; map out assumptions and tests.
  5. Experiment Map – helps structure startup experiments.
  6. Pretotyping vs Prototyping – test if you should build it before building it.

Positioning, Marketing & Go-to-Market

  1. Product-Market Fit Pyramid – by Dan Olsen; structured way to reach PMF.
  2. The Four Fits Framework – by Brian Balfour: market-product, product-channel, channel-model, model-market.
  3. Startup Funnel (Problem/Solution → MVP → PMF → GTM → Scale) – the classic product-stage progression.
  4. Hooked Model – by Nir Eyal; how to build habit-forming products.
  5. StoryBrand Framework – by Donald Miller; clarify messaging using narrative.
  6. Positioning Canvas (April Dunford) – framework for category positioning.

Team, Operations & Execution

  1. Team Canvas – align roles, goals, and values within the team.
  2. RACI Matrix – defines roles in decision-making (Responsible, Accountable, Consulted, Informed).
  3. Objectives and Key Results (OKRs) – goal-setting system to focus execution.
  4. Eisenhower Matrix – prioritize tasks based on urgency and importance.
  5. Gantt Charts / Roadmapping Frameworks – timelines and execution planning.

Funding & Pitching

  1. Pitch Deck Structure (Guy Kawasaki’s 10/20/30 Rule) – 10 slides, 20 minutes, 30-point font.
  2. VC Due Diligence Checklist – framework for preparing investment readiness.
  3. Startup Financial Model Canvas – estimate startup economics (LTV, CAC, churn, burn rate).
  4. Investor Readiness Framework – stages of traction, proof, and investor fit.
Florin Muresan
Innovator & CEO
Everything In Life Is Touched by Digital Magic. I brought Digital Magic Into The World Through 29 Products I’ve Built and Sold World-Wide

PROMPT: use it as a hack to find REAL problems you need to solve

by tapping into the large unconcious

you are a successful serial entrepreneur in the small business world and you’ve started consulting other small businesses to help them with your extensive knowledge and especially experience.

when doing the consulting work, what are you BUILDING over and over and over again for your clients?

Florin Muresan
Innovator & CEO
Everything In Life Is Touched by Digital Magic. I brought Digital Magic Into The World Through 29 Products I’ve Built and Sold World-Wide

PROMPT: Awesome Brand Message Pillars

I want to start focusing on the achievements that all my instructors had, because together we have brought amazing results from 2012 until now in 2025, using exactly the tactics, theory and methods that we teach inside Education Cloud PLUS.

I think this truly sets us apart from other gurus, because we’ve done everything ourselves and we know that it works.

Also, I want to show people that me and all the other instructors are spending a lot of time and thought and we are carefully hand crafting the materials and methods that we present. I want them to see our craftsmanship, master, blood, sweat and tears in creating these courses, because these are the things that have lead us to success. SO we take great care in how we present and showcase our teachings. This is not a run-of-the-mill random content to get leads. This is not AI-generated stuff that has been preached all over all the way before. We are showing the angles and the directions that worked for us, and it’s a lot of effort that we’re placing into making all of this happen.

I want the previous 3 paragraphs to be turned into powerful message pillars in our branding of Education Cloud PLUS. Help me make it happen and give me 10 ideas for content in each individual message pillar.

Florin Muresan
Innovator & CEO
Everything In Life Is Touched by Digital Magic. I brought Digital Magic Into The World Through 29 Products I’ve Built and Sold World-Wide

Florin Muresan List of 100 Customer Development Questions

SECTION 1: Background and Demographics (10 Questions)

  1. Can you tell me a bit about your business?
  2. What’s your job title?
  3. What does a typical day look like for you?
  4. What tools or software do you currently use daily?
  5. How big is your team?
  6. Who makes the final decisions when buying tools?
  7. What does your tech stack currently look like?
  8. What is your annual revenue (if applicable)?
  9. How long have you been in business?
  10. What industry are you in?

SECTION 2: Current Situation & Workflows (10 Questions)

  1. What are your main responsibilities?
  2. How do you currently handle [problem area]?
  3. What does your current process for [X] look like?
  4. What are your goals for this year?
  5. What metrics are you tracking regularly?
  6. What does success look like for your team?
  7. How are you tracking that success today?
  8. What’s the most manual task you do repeatedly?
  9. What part of your workflow frustrates you the most?
  10. Are there any parts of your job you wish you could automate?

SECTION 3: Pain Points & Challenges (15 Questions)

  1. What’s the biggest challenge you face right now?
  2. What keeps you up at night?
  3. What’s a recent frustration you’ve had at work?
  4. If you could wave a magic wand and solve one problem, what would it be?
  5. What takes the most time in your daily routine?
  6. Where do things often go wrong in your process?
  7. What causes delays in your workflow?
  8. What are you doing to try to solve this problem right now?
  9. How much is this problem costing your business?
  10. Why hasn’t this problem been solved already?
  11. What happens if this problem doesn’t get fixed?
  12. How do you feel when this issue occurs?
  13. What’s the root cause of the issue, in your opinion?
  14. How many people are affected by this challenge?
  15. How urgent is it for you to solve this?

SECTION 4: Solutions and Tools (10 Questions)

  1. What have you tried in the past to fix this?
  2. Which tools or software have you used?
  3. What worked? What didn’t?
  4. Why did you stop using that tool?
  5. What are you currently using to solve this problem?
  6. On a scale from 1–10, how satisfied are you with your current solution?
  7. What’s missing from your current setup?
  8. What would make your life easier?
  9. What’s your dream solution look like?
  10. If you could design the perfect product, what would it do?

SECTION 5: Buying Behavior and Decision-Making (15 Questions)

  1. How do you usually discover new tools or products?
  2. Do you prefer SaaS products or services?
  3. What’s your typical budget for a solution like this?
  4. Who else is involved in the buying process?
  5. What are the steps you go through when buying software?
  6. What makes you decide to switch tools?
  7. What’s a dealbreaker when considering a new solution?
  8. What makes you trust a new company or product?
  9. How long does it take you to decide on a new purchase?
  10. What information do you look for before buying?
  11. Do you usually need a demo or free trial first?
  12. What would make you upgrade from a free to a paid version?
  13. What kind of results would justify paying for a new product?
  14. Do you prefer monthly or annual billing?
  15. Are there any objections you typically have before buying?

SECTION 6: Language, Emotions & Messaging (10 Questions)

  1. What words would you use to describe this problem?
  2. How would you describe this issue to your team?
  3. What’s the #1 frustration you want to scream about?
  4. What would you type into Google to find a solution?
  5. How do you explain this challenge to others?
  6. What’s your boss’s biggest concern?
  7. What would be a headline that grabs your attention?
  8. Which terms or phrases annoy you in marketing?
  9. What emotional reaction do you have to [problem]?
  10. What would you post on LinkedIn if this problem was solved?

SECTION 7: Product Fit and Features (10 Questions)

  1. If we could build a solution that solves this, would you use it?
  2. What features would you expect?
  3. What’s the #1 thing the product must have?
  4. What would make you stop using our product?
  5. If you could design the first version, what would it include?
  6. Would you want integrations with [tools]?
  7. How important is ease of use for you?
  8. Would a mobile app version matter?
  9. Would you be willing to test an early version?
  10. What’s one killer feature that would make this a no-brainer?

SECTION 8: Validation & Willingness (10 Questions)

  1. Would you pay for a solution like this?
  2. If so, how much?
  3. If I built this, can I follow up with you for feedback?
  4. Would you introduce me to someone else with this problem?
  5. Would your company budget for this?
  6. Would you commit to being a beta user?
  7. Are you open to being a case study if this works for you?
  8. Have you paid for a similar product before?
  9. What’s your timeline for solving this?
  10. What would stop you from trying something new?

SECTION 9: Learning from the Past (10 Questions)

  1. What’s the best SaaS tool you’ve used recently and why?
  2. What’s the worst product experience you’ve had?
  3. What’s a product you’ve recommended to friends?
  4. What made you cancel a subscription recently?
  5. What feature did you love but couldn’t find anywhere else?
  6. What’s a trend you’re seeing in your industry?
  7. What’s something you used to do manually but now automate?
  8. What are the top 3 tools you couldn’t live without?
  9. Who do you follow for advice on tools/products?
  10. What lessons have you learned from past product purchases?
Florin Muresan
Innovator & CEO
Everything In Life Is Touched by Digital Magic. I brought Digital Magic Into The World Through 29 Products I’ve Built and Sold World-Wide

PROMPT: what are the 100 questions of Dan Martell?

what are the 100 questions that Dan Martell asks customers when doing customer development?

Florin Muresan
Innovator & CEO
Everything In Life Is Touched by Digital Magic. I brought Digital Magic Into The World Through 29 Products I’ve Built and Sold World-Wide

PROMPT: Use Pixel for Retargeting

you are a professional Growth Hacker and retargeting expert with deep focus on Facebook ads and you’ve helped countless agencies use Facebook Pixel for very advanced retargeting efforts for their clients.

I have a Facebook pixel placed on many sites where our ideal audience at AISQ hangs out. How can I start retargeting campaigns based on that Facebook pixel to make sure that Facebook keeps sending them ads about AISQ.com non-stop, so the members who were pixeled will see our ads over and over again on Facebook and Instagram?

Florin Muresan
Innovator & CEO
Everything In Life Is Touched by Digital Magic. I brought Digital Magic Into The World Through 29 Products I’ve Built and Sold World-Wide

PROMPT: Make me a lean startup business canvas for Squirrly Social.

you are an Expert Startup Founder and serial entrepreneur who has also been a successful mentor at Y Combinator, Seed Camp and other BIG accelerators and VC funds.

Make me a lean startup business canvas for Squirrly Social.

Florin Muresan
Innovator & CEO
Everything In Life Is Touched by Digital Magic. I brought Digital Magic Into The World Through 29 Products I’ve Built and Sold World-Wide

Ads in NewsLetters

Two years after the New York Times wondered if we were “past peak newsletter,” the category continues to grow—and newsletter writers are getting more tools to bring eager advertisers on board.

Late last week, Beehiiv, a newsletter platform for creators, introduced a new tool that will let its users manage relationships with advertisers, giving newsletter creators the ability to insert ads directly into their newsletters, set rate cards, coordinate inventory, and send invoices.

The tool, called Direct Sponsorships, will allow publishers to sell their own inventory, Tyler Denk, Beehiiv’s co-founder and CEO, told Marketing Brew, and costs $10 for every ad placement. Denk said the tools are aimed at giving creators additional revenue options beyond subscriptions, which many do using platforms like Substack, a Beehiiv rival.

The tool is the latest new option to roll out in the big business of newsletters.

Advertisers have begun to embrace newsletters on Substack, which said last week that it had surpassed 5 million paid subscriptions, with one marketing exec previously telling Marketing Brew that newsletters are an attractive place since social media platforms have “become overloaded.” According to a Morning Brew Inc. survey of marketing industry decision-makers conducted in January, 51% said email marketing was an investment priority in 2025.

It hasn’t been seamless, especially for newsletters that don’t have the backing of a sales team. In January, the Wall Street Journal reported that some newsletter creators have finalized deals with Venmo and managed partnerships through Google Docs as they navigate ad-hoc advertising arrangements.

Beehiiv’s Direct Sponsorship tool aims to change that for its slate of creators.

“More people can make money by putting an ad that is relevant to their audience in their newsletter than charging $5, $10, $20 per month for their content,” Denk said. “It takes very differentiated content to be able to charge for it.”

Florin Muresan
Innovator & CEO
Everything In Life Is Touched by Digital Magic. I brought Digital Magic Into The World Through 29 Products I’ve Built and Sold World-Wide