Upgrades and Power-Ups for myself

  1. I recently became a member of OMFG from Chris Brogan (I’ve always liked that guy!)

It’s all about Ownership and Being an Owner, which is cool. It shows you how to own your decisions and actions.

2) I can add Makers and New Products to ProductHunt. Well, I’ve been doing this since December 2015, but I wanted to brag about it.

3) I have access to ES Summit and there’s tons of great stuff I can learn from there.

4) I might finally take Ovi’s advice and start a podcast tour. I have so many experiences to share.

5) I began using EmpireAvenue again. It still has active bloggers. #socool

EmpireAvenue is something I’ve used when we launched Squirrly. I had to get in touch with many bloggers and it seemed like the best way to do this.

Book Idea – a Template for Myself

Chief Content 101: Your Content Is Irrelevant – The 3-Step Process to Integrate Marketing That Brings in Hungry Leads

Chief Content: An Innovative Method To Own Your Content and Make it Work for You.

Chief Content: How Relentless Work on Marketing Aspects Will Win You the Customers You Deserve

Description:

Your Logo Is Irrelevant. No really, it is. Let me explain.

It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).

Sure, successful businesses have logos–easily recognizable logos. Playboy, McDonald’s, Coke. But there’s far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.

Whether your focus is on personal branding or on branding your company culture–you’ve got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can’t get out of their heads).

Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here’s a taste of some of the personal branding advice you’ll find in this book:

You must become the first solution your customer thinks of when they have a problem you can solve. How?

The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:

1) Frequency
2) Repetition
3) Anchoring

In this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.

Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?

If you’re looking for a branding book that promises a quick fix, this isn’t the book for you. But if you want to create a brand that sticks like superglue–read this book!

Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.

Best Ideas for Entrepreneurs >> List of Must-Know Resources

Lean Startup – Eric Ries.

Customer Development course on Udacity from Steve Blank

Lincoln Murphy’s Blog

Patio Kalzumeus http://www.kalzumeus.com/2015/10/30/developing-in-stockfighter-with-no-trading-experience/

Both Sides of the Table

Startup School Podcast by Seth Godin

the Dip by Set Godin

How to Win Friends and Influence People

Brand you 50 by Tom Peters

Passion Meets Momentum .com << videos from Hack Forward

Business Model Canvas

Blog from Groove HQ

Books written by Brad Feld.

CopyHackers -> Startup Differentiation

Ideas from Delivering Happiness

10 Day MBA Program by ESCP Europe

Fabrica de Antreprenori

HubSpot’s ebooks on Inbound Marketing

The investor from HubSpot who had some really good books written on how to do marketing automation

https://www.youtube.com/user/HowToWebConf/videos

GrowthHacker .tv

https://www.youtube.com/user/thenextweb/videos

MicroConf

https://vimeo.com/user12790628

https://www.youtube.com/channel/UCxIJaCMEptJjxmmQgGFsnCg

https://www.youtube.com/user/stanfordbusiness

https://www.youtube.com/channel/UCcefcZRL2oaA_uBNeo5UOWg/videos

https://www.youtube.com/user/500startups/videos

https://www.youtube.com/user/Techsylvania/videos

The MicroConf Blog Posts

Product Launch Formula

Startup Plays / Guides.co

The employees of an Ecommerce company created a new word they’re using for inside jobs

So, I’ve seen this review recently and got really excited:

Squirrlyized Products are Moving Up in the Rank

So far we really like the Squirrly interface. Our employees have been “squirrlyizing”(This is what our employees call it.) our products for a few weeks. We enjoy checking everyday to see who has been the most successful in getting their products to the highest rank on google. Thanks for the great product and keep up the good work.

Jeff Chambliss
https://www.stickertalk.com

HiHi, we’ve been together for 3 Years.

Screenshot 2016-02-10 02.04.36

I’m very lucky to be the CEO of Squirrly. This thing I’ve helped build keep amazing me with all the great people who are a part of our Journey.

Danut, from the email above, has been an amazing customer since 16 February 2013. Right now, it’s almost 3 Years Later !!!

He is one of our first customers ever.

I love the fact that we real mean a lot to so many people. It’s what makes everything worth-while.