We pre-sold copies of it in 2017. I actually refunded the early supporters of the book and they have all my appreciation. I also gave them marketing tools from us as compensation.

The book is in writing since 2015. We actually did lots and lots of sales for our Expectation Marketing agency services using the framework and teaching the ways of the book.

However, we only released a Beta version of the book, I think in 2023, when we also gave Closed Beta for Email Hero.

However, after many years and many iterations by various authors I loved co-writing this with, the book is going to be published.