What are some blogs and sites, a new startup should send press releases to?

Google your top 3-5 competitors and create a spreadsheet of the top 10-20 sites they are featured in.

In your spreadsheet, include the name of the blogs, their URLs, the person who wrote the post, and also make a note of how many of your competitors they covered. If it’s more than 2, that writer is probably specifically covering your niche/industry. 

Check out Alexa, Quantcast, GPR, etc. for these people, as well as soft metrics (like the ones whose articles kick ass and who are offering a lot of value to your industry). 

Get to know them on twitter for a few months, providing helpful information or retweeting their articles (or commenting on them), BEFORE you need anything from them. That means that you’re sending them information that has nothing to do with your startup. Also make sure to read all of their articles, so you have a better idea of what they like or don’t like to write about, and any other nuances.

Once you decide you want to talk to them, instead of sending a press release, try sending a short note (3-5 sentences), making sure to explain what’s in it for them and why you are relevant. 

If you MUST send a press release, include a personalized 3-5 sentence note in your email.

TechCrunch may not be the be all and end all for your startup. Other options that may get more traction include local tech blogs, blogs specific to the industry you’re in, etc., even if you’re just using them as a starting point to begin building up your media presence.

Make sure your bio, pics, etc. are media friendly.

Make sure your press release doesn’t suck.

More info:

Does Your PR Strategy Suck? Here’s How To Fix It (Without Hiring A Firm)

Why Your Press Release Got Deleted (And What You Can Do About It)

PR For Startups (video course)

Delivering Happiness through business, yes it’s possible!

Delivering Happiness is one of my favorite concepts ever and every time I feel like falling off the wagon, due to so many things I need to take care of and being sleep deprived due to working 16 hours / day or even more, it helps me re-focus on the right things.

 

I’ve just opened the Support email at 3:10 AM .. Yes, I did, because I’m always curious about the awesome people that we serve.

 

For certain privacy related reasons (hey, not everyone is Google or Facebook), I can’t disclose details about this customer, but his email made me amazingly happy, because he just told me how happy one of my emails made him.

 

We recently started checking out how much Squirrly increases the traffic of websites, and for some people there were amazing results, so I honestly congratulated them for using Squirrly and getting such awesome results (over +200% increase in traffic, for example, for some of them).

 

Now, this amazing guy just told me how much the email meant for him and the hope it gave him. When I know I’m helping a person get out of a depression even a little bit, it makes my soul rejoice. And it gives me a lot of energy to pursue the growth of this business, because so far people really feel that we make a difference in their lives, and this means the world to me right now. It’s a feeling you can’t replace with being in the press, wining some bla-bla prize.

 

Making your customers successful and happy is a goal itself. At least for me. I’m amazingly happy about the email we received from him. (but I guess you can tell, right? 🙂 ).