quoted by the creator of Sims my idea is

“I’ve had a couple of experiences where I realized that I’m surrounded by opportunities in life that I’m not aware of. Every now and then I trip over one of these experiences — like a classic car show I happened upon in a Burbank Shoney’s parking lot. I realized that we could build a system — if we had a situational awareness about you, about who you are, where you are, what time of day it is, how much money is in your pocket, what’s the weather like, what your interests are, etc. — that could make your life much more interesting.” – from the creator of Sims