• RankJumps
• Squirrly SEO 2021 + Big Campaign + 4 Major Update Packs
• Hide My WP Ghost version 6.0 + Big Campaign and Update Packs
• Education Cloud PLUS went from 19 to 28 total courses and had a Huge Black Friday campaign

Those were the highlights and the revenue drivers for the Squirrly Company in 2021 (chronological order, set by release dates).

Products:

• Ultimate Website Analysis Plugin
• Web Dev Kit, by Squirrly
• Updated SERP Checker Cloud by Squirrly which is now fully integrated inside Squirrly SEO
• Squirrly Social 2021 – New UI and UX, improved on-boarding, native publishing to important social platforms
• Squirrly SPY 2021 – Now Gives You 4 Months of free SaaS subscription to track your competitors, after our team generates the manual Squirrly SPY report.
• Cloud Version – Cloud App for Squirrly SEO 2021 was very well received by NON-WP Community of SEOs and Entrepreneurs
• Next SEO Goals by Squirrly – release on Product Hunt

Games:

• Content Marketing Game 2021 – new prizes and level designs + boosted the chances of getting new prizes (including higher tier packages)
• Valentine’s Day Game – Keywords Guessing Game
• SEOPlugin.xyz/play
• Halloween Game 2021 – completely new experience and method of doing gamification for giveaways.
• Prize Drops by Squirrly

Books

• Age of Startups: Legends.

we also did:

• Squirrly.co – the homepage of all the Squirrly Universe became “The Store for Entrepreneurs”
• New Roadmap https://squirrly.feedbear.com/
• Tested the Regional Partners Program in Brazil, France, Russia
• Completed our HelpCenter and automated Funnels + Ideas that Affiliate can use
• Started the Share a Sale program
• Removed Website Analysis Plugin and WooCommerce SEO Pack from WP Dir
• Fulfillment Project – now that we sell so many products in so many ways we’ve completely improved the way customers get started with SaaS they buy from us
• DigitalPackGlobal.com
• Gave away tons for items from our Company – lots of prizes, prize drops, etc.
• Reached 300,000 email subscribers
• $1 Million USD in ARR
• Invested over $2 Million USD in our tech stack that powers all Squirrly software, until now.
• Officially introduced Tier #2 Pricing for Squirrly SEO
• BETA Tested and then released stable version of Web Dev Kit. Over 700 agencies in the Beta.
• Many Giveaways in different Communities
• CompleteSEOFunnel.com

Social Groups:

• Changed rules for JourneyTeam
• Created the Facebook Group for Hide My WP Ghost Users
• Created Entrepreneurs: Resources for Entrepreneurs group on FB

Important products and things started, that weren’t quite finished:

• Customers DigitalPack
• In-Store Credits for The Entrepreneur Store by Squirrly
• Tested Coupons and the Shopping experience of the Entrepreneurs Store
• Get an account when you buy any SaaS from us, with a link to the FastSpring subscription, so you can easily self-manage everything and also to receive the after-sales documentation and materials you need to succeed.
• SEO Defense XYZ
• WIKI for games: https://www.squirrly.co/games/wiki/

Squirrly Innovation:

• the first and only company in the world who is able to offer a results guarantee for SEO.

Ranking Vision AI by Squirrly helps us achieve that.

Cyber Psychosis

Brain Dance

Venturing Forth REMASTERED

and also a remaster for Sunset Avenue with Don Lucio.

• we have plans to completely remake the song in 2022.

https://www.jangbricks.com/2013/05/lego-hero-factory-brain-attack-jet-nex.html

even on the brand new audiences that we’re building.

Really grateful that we can do this.

We had a pretty long strategy to make this one happen.

Involved a lot of different players and building new audiences, but it turned out great.

Sold 180x paid accounts during Black Friday of 2021.

The Halloween Game, Prize Drops, Gifts, Codes for Special Access all contributed to making this happen.

Give before you get. #forreal

It’s sure been an impressive year and we got to meet and greet so many cool people from around the world.

Many entrepreneurs and agencies who helped us push harder and identify new opportunities for growth.

They are our clients and they rock.

I’m pretty excited with how many things turned out and I still can’t believe we actually got to make a full UI redesign ..

and that we got tons of feedback on it.

The re-iterated the UI

and after a while and a new launch on AppSumo for Hide My WP Ghost by Squirrly – to find out how we can adapt the Configuration panels that our users loved about HMWP and find ways to adapt them into Squirly SEO.

Found out so many great things while being in full-launch mode on HMWP Ghost and seeing the reactions to the UX changes we made for the onboarding process of HMWP.

It was really amazing to have solid feedback on improvements and what users really loved.

Helped Cristina and I solve the UX for Squirrly SEO as well.

Didn’t think we’d get to really change the UX, but with these new test results, we just gotta do it.

awesome stuff:

• Configurations Panels with sub-tabs just like in HMWP Ghost, instead of having long, confusing panels
• Better and much clearer organization for the information inside the Config panels
• One Page Setup Mode
• Built-in Logic for All Features Section and usefulness, without providing redundancy with the config zones
• Keeping all the 2021 pre-AppSumo and post-AppSumo improvements that helps our customers — and adapting them into the new UI
• Better SEO Live Assistant with all the tools it uses included directly inside and making a step by step experience
• Telling users to Add as Focus Page after doing a SEO Live Assistant optimization
• The On-Boarding theory and what users around the world hate about how many startups do onboarding and setup wizards.
• One-Click is all it takes to start doing the job that you “hired” your new plugin to do.
• At the end of free-choice on-boarding, you get to feel that you’ve completed the job you most wanted to get DONE after installing the plugin … there is good completion
• Message to start onboarding, like in HMWP Ghost with safe mode and the other 2 modes.

and some pretty other great stuff as well.

There’s probably going to be a lot to talk about during the Squirrly SEO 2022 keynote I will have… and during all the emails that will present our brand new sq seo.

We had a really big goal of making $1 Million USD in ARR from April 2021 to April 2022.

however, we’ve reached it in JUST 11 MONTHS !! and all in 2021 😀

This is a pretty big moment in the history of our company and it feels really great.

My team is the best.

In 2021, without the month of December, we’ve already made our big goal happen.

And we’ve got tons of awesome things planned for 2022.

So exciting to be here and build this…

this company with 17 SaaS, plugins and services.

I was in a simillar position before I started Squirrly. Refused a top job after crashing my first startup. Was in debt. Started Squirrly. 9 Years later, we're at $1 Million ARR and we sell 17 SaaS, Services and Plugins

— Florin Muresan (@florin_muresan) December 7, 2021