they are fake.
that’s it.
Nobody can tell exactly what prompts people use in order to get recommendations from ChatGPT. Everyone asks a certain thing in a certain way. 2 Billion Humans ALL search differently.
It’s GENERATIVE engine optimization… dude… not static engine optimization.
The olden SEO was static and info on websites rarely changed.
- nobody know the queries when searching on ChatGPT. no such thing as “search volume”
- there is no web authority difference matched with an optimization score to find out the “competition strength on search engines”
- AI Visibility monitors pretend these conditions from old SEO are still true in GEO. Which makes it all fake. They try to measure something that doesn’t even exist.
Data for tracking GEO success can’t be done through these AI Brand Visibility metrics
- prompts always change
- each prompt generates other results (GENERATIVE; again: generative!!!)
- there is a lot of personalization involved. Thinking models “think” about WHO YOU are when making the recommendation so every person on the web is guaranteed a different result
- training data
- search results (BING is most important; Google is secondary; don’t be fooled)
The only real way to track results is to see how many visits you’ve had from ChatGPT, Perplexity, Claude. Go to Google Analytics and check it out! That’s how you’ll find the truth!
And then compare the research and studies data from https://aisq.com/growth/results-we-bring/ the last 2 paragraphs on that page.